Ali Willocks

During a 25 year career in the defence sector, most recently as an HR Director within BAE Systems, Alison has experienced and led significant change interventions driven out of mergers, restructuring, downsizing, process and technological developments. In doing this she has acquired a good understanding of the key levers for organisational effectiveness and in particular what can be done to minimise the adverse impact of change on individual, team and business performance. It is this practical operational experience blended with strong coaching skills that allow Alison to quickly assimilate the organisational contexts that individuals operate within and so build productive coaching relationships which deliver performance benefits to both the individual and their organisation.

Professional expertise/specialities

  • Senior Leadership Coaching
  • Personal impact
  • Strategic influencing
  • Career transition
  • Organisational and Team development
  • Strengths based approach
  • Strategy development
  • Group facilitatio

MSc in Strategic Personnel & Development
graduate of the Meyler Campbell Business Coach Programme accredited by the Worldwide Association of Business Coaches (WABC)
Under supervision with Prof Carol Kauffman, McLean Medical School, Harvard
MBTI in Coaching,
The Business Coach Programme
Business Partner Devt Programme GCA, Ulrich/Brockbank University of Michigan, 2003


Graduate Fellow of CIPD
Affiliate member of the British Psychological Society
Member of EMCC
Founder Member of Centre for Applied Positive Psychology (CAPP)
Visiting Lecturer at Lancaster University and Aston Business School

Key personal strengths:

  • Ability to explain feelings and behaviours via models
  • Sensitively but demandingly challenging
  • Insightful, honest, sincere, good humoured, committed and discrete
  • Effective facilitator of group dynamics
  • Engaging, sympathetic and challenging